Case № 03 · Rainier Refinishing · Pacific Northwest
Rainier
Refinishing.
A Pacific Northwest bathtub, fireplace, and surface resurfacing contractor — moved from voicemail and word-of-mouth to a structured quote-request path. Live, operator-owned.
- Status
- Live
- Trade
- Surface resurfacing
- Surfaces
- Services · Gallery · Quote · Trust
- Stack
- Operator-owned
Live at rainierrefinishing.com · screenshot captured from the operator-owned deployment
"The contractor had built something real over 15 years. What he didn't have was a web surface that made it legible before the first call. We built the path from referral to request — structured, credible, fast."
— Build brief
01Service catalog
Every surface, named and priced
Bathtub reglazing. Fireplace resurfacing. Tile and countertop restoration. Each service has its own card: what it covers, how long it lasts, and what a typical project looks like. The catalog does the pre-qualification work before the first call — so when a lead reaches out, they already know what they want.
Live site · mobile view · service catalog and quote path
System structure · live at rainierrefinishing.com
02Quote intake
A structured request, not a voicemail
The quote form captures surface type, project scope, timeline pressure, address, and contact info in a single structured flow. Every field is intentional — no free-form text boxes that generate ambiguous replies. Leads route to the operator's email and a Google Sheet simultaneously. No request falls through.
Request a quote
Surface type
Project scope
Timeline
Property address
Your name + contact
System structure · live at rainierrefinishing.com
03Trust layer
Licensed. Insured. 15 years in.
Trades operators lose jobs not because their work is bad, but because the prospect couldn't verify it fast enough. The trust block answers the standard objection set in one scroll: license number, insurance carrier, years operating, service radius, and a before/after gallery that proves the quality without a sales call.
Licensed
WA State Contractor
Insured
General Liability + Workers Comp
Years in business
Pacific Northwest
Service radius
Greater Seattle + Eastside
Before / After · Job №01
Before
After
System structure · live at rainierrefinishing.com
15+
Years in the trade
3
Surface verticals
1
Clean quote path
0
Missed leads
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